Trade Show Booth
Proposal Design
Juan Valdez Café
A trade show booth concept was developed to reflect the authenticity and premium quality of the Juan Valdez brand while providing an inviting space for attendee engagement. Key elements of the proposal included:
• Cultural Inspiration: Natural textures, warm wood finishes, and earthy coffee tones were integrated into the design to evoke the essence of Colombian coffee culture.
• Iconic Branding: Prominent use of the Juan Valdez logo and signature color palette ensured strong brand recognition and visibility from across the exhibition space.
• Immersive Experience: Proposed features included coffee-tasting stations and visual storytelling elements to provide an engaging, multi-sensory experience for visitors.
• Functional Layout: The design concept prioritized attendee flow and usability, with dedicated zones for sampling, storytelling, and client interactions.
Rendering
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